Resume

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Anne S. Holub
(773) 715-1111

Anne.Holub@yahoo.com


Work History

2004 – Present     Freelance Writer and Editor

Clients include:  Payscale.com, The Chicago Office of Tourism, Time Out Chicago, Chicago Public Radio, Coudal Partners, Swedish Covenant Hospital
-     Developed blog copy, magazine articles and creative writing pieces for web, print, radio, and digital (PDF) media
-     Wrote long and short articles for both web and print outlets based upon desired topics issued by each client

2013 – 2015     Senior Web Editor, Walgreens.com

-       Copywriter and editor for digital pharmacy division
-       Wrote both customer-facing and functional copy for two digital teams: Marketing and Digital Pharmacy Fulfillment
-       Planned multiple monthly newsletters for pharmacy audience on health, wellness, diabetes, and current medical topics
-       Organized SEO and metadata for newsletters, web pages and updated content based on current trends, audience and marketing goals
-       Designed web content for multiple adaptive breakpoints (desktop, tablet and mobile
-       Consulted freelance writing team for blog and newsletter content development
-       Wrote Facebook and Twitter posts for social media team on current marketing campaigns
-       Worked with web producers, UX specialists, graphic designers and marketers
-       Projects directly affected growth of pharmacy use and company-wide revenue through prescription refills, customer retention and building Walgreens' brand as a trusted source of health information


2004 – 2015     Editor, Gapersblock.com

-       Managed more than a dozen volunteer staff members and photographers for Transmission section of website (focused on Chicago music scene)
-       Wrote and edited both long- and short-form copy for online publication
-       Developed and solicit feature-length articles from staff and contributing writers
-       Cultivated relationships with Chicago record labels, venues, and musicians
-       Planned and executed improvements to website to enhance usability and reader experience
-       Organized concerts/events for Gapers Block to engage readership in person, evolve brand

2011 – 2013     Senior Web Editor, United Airlines
-       Worked with teams across the organization to create and implement effective content for the applicable digital interactive channels (including websites, mobile, kiosk, email, and search)
-       Reviewed and developed content for functional customer-facing applications
-       Wrote and copyedited promotional copy for digital banner ads, tile ads, emails and marketing materials for merchandising team consistent with United brand and style
-      Edited copy on united.com to improve customer experience and align brand strategy
 

2009 – 2011     Web Communications Specialist, Chicago Metropolitan Agency for Planning (CMAP)
-     Developed and managed content for the CMAP (cmap.illinois.gov) and (now integrated) GO TO 2040 (www.goto2040.org) websites
-     Managed full site migration, reorganization of cmap.illinois.gov to new CMS platform (Liferay) including major content redesign, improved information architecture, usability assessment, and continuing staff training
-     Organized ongoing social media strategy implementation activities including staff live tweeting from community workshops and major public events (including GO TO 2040 plan launch, Earth Day, Census Day) inspiring dialogue, new relationships, and open-government data sharing, as well as trailblazing CMAP into the Web 2.0 community
-     Increased awareness to the CMAP website by developing digital newsletters videos, and promoting CMAP within social media channels and multiple staff blogs

2008 – 2009    Web Content Editor, IABCchicago.com
-     Managed content, edited weekly updates, designed for website IABCchicago.com
-     Worked independently to create reliable web resource for Chicago chapter of the International Association of Business Communicators

2004 – 2008    Customized Products Editor, Holt McDougal Publishing, Evanston
-       Planned and edited educational materials including lesson plans, workbooks and testing guides to produce more than 100 literature and social studies ancillaries per year
-       Wrote and edited material for web, print and CD-ROM publication
-       Hired and managed pool of freelance writers
-       Customized projects to meet changing state testing standards, sales and marketing goals

2003 – 2004    Production Editor, Arcadia Publishing, Chicago           
-     Layed out and copyedited more than 200 local and regional history titles per year
-     Scanned and enhanced original artwork and photography for publication
-     Edited copy and photos for book covers

Education

-     M.F.A., Creative Writing, University of Montana, Missoula, MT, 2003

-     M.A., English and Creative Writing, Hollins University, Roanoke, VA, 2001

-     B.A., English Language and Literature, University of Virginia, Charlottesville, VA, 1999

Honors/Awards

-    Chosen to speak to undergraduate journalism students at DePaul University (2011) and Columbia College Chicago (2010) about digital journalism as a career choice

-     CMAP Employee of the Quarter, June 2009

-     Bertha Morton Scholarship, University of Montana, 2002-2003

Additional Experience/Skills

-     Foundations of Music Junior Board, Social Media Committee Chair, July 2012-November 2014. Managed social media for non-profit offering music education to at-rish youth in Chicago. Helped plan fundraising events. Formerly known as Rock for Kids. More at foundationsofmusic.org

-     Media Bistro, online “Mastering Advertising Copywriting” course, Spring 2008

-     Copywriter/editor for non-profit website project (redesign of National Able Network site at http://www.nationalable.org), Taproot Foundation, 2008

-     Creative Writing teacher for three eighth-grade classrooms, Gale Community Academy, Chicago Public Schools, via The Poetry Center of Chicago’s “Hands on Stanzas” program, 2004-2005

-     Software experience on both Mac and PCs include Microsoft Office, Photoshop, Quark, Adobe Acrobat Professional, HTML; social media programs such as Twitter, Facebook, Tumblr, HootSuite; mobile products like UberTwitter, Instagram, and Foursquare; as well as various web CMS programs (Movable Type, Liferay, Ektron)